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White Paper: State of the U.S. Manga Market 2018


Manga revenue growth outpacing the general graphic novel category and print book sales


Santa Ana, Calif. (May 24, 2019) – The Society for the Promotion of Japanese Animation (SPJA) in conjunction with Nonlinear World is pleased to announce the release of their first white paper on the current state of manga publishing in North America. First presented at Project Anime: Tokyo earlier this year, this marks the first time it has been made widely available.


The paper paints a positive picture for the health of manga publishing in the U.S. and Canada, indicating a market that has grown for the past five years and that is growing at a higher rate than the overall graphic novel category itself, as well as the rate of print book sales.


Highlights include:

  • Manga revenue was up 7.24%
  • Anime remains the strongest driver of manga success
  • Manga represents roughly 25% of the North American graphic novel market
  • Viz Media continues to dominate the list, while My Hero Academia is a massive hit

The report was assembled by Dallas Middaugh, a long-time member of the manga publishing industry. He plans to present an updated version at Project Anime: Los Angeles 2019. The networking event to be held July 2 and 3 will feature two programming tracks, one focused on providing guidance and expertise to anime event organizers attending from all parts of the world, and the other on the convergence of Hollywood and anime.


Project Anime: Los Angeles attendees will interact with producers, creators, business leaders, entrepreneurs, and more from across the globe, all committed to the integration of Anime in film and strategies for businesses and events.


Complete the form below to download the white paper:


    Project Anime: Los Angeles (July 2-3, 2019)

    The Westin Bonaventure Hotel & Suites, Los Angeles

    404 South Figueroa Street

    Los Angeles, CA 90071


    About SPJA

    SPJA is a non-profit organization dedicated to popularize and educate the American public about Japanese entertainment and pop culture, as well as provide a forum to facilitate communication between professionals and fans. For more information, please


    About Project Anime

    Started in 2012, Project Anime began as a single two-day event in Los Angeles. It is now an international brand hosting events around the world. Our mission is to facilitate communication, inspire vision, and promote growth surrounding the Japanese Pop Culture Business and Events Industry. For more information, please visit


    About Nonlinear World

    Founded in 2018, Nonlinear World is a pop culture consultancy working with clients in manga, comics, and anime. Owner Dallas Middaugh is the founder (or co-founder) of several manga publishing companies and imprints, including Penguin Random House’s Del Rey Manga, Seven Seas, and Kodansha Comics. Before founding Nonlinear World, Middaugh spent four years at Crunchyroll managing the manga program, overseeing events, and creating and/or executing Crunchyroll Expo, Crunchyroll Movie Night, and the Anime Awards.




    Media Contacts:

    Don Williams                                                          Carol Knight

    The Frame Shop                                                  The Frame Shop                    

    760-707-4589                                                          760-450-7475

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