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In 2017, we held events in Europe for the first time, hosting four in total across the globe. Our business conferences supported Japanese pop culture industry professionals in Tokyo, Germany, Netherlands, and Los Angeles. With the additional events, Project Anime expanded its reach and content with an added focus on the international event organizer outside of the U.S.


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March 21 - 22, 2017
ECO Toshima


June 2, 2017 at Congress Center Düsseldorf East in partnership with DoKomi

Topics included:
  • Introduction of AX and Structures
  • Industry Round Table
  • Artist Alley Round Table
  • Online Marketing Best Practices & Community Building
  • Knowing Your Convention’s Value


June 8, 2017 at The Hague Marriott Hotel in partnership with AnimeCon Netherlands

Topics included:
  • Development of the European Convention Scene
  • Industry Round Table
  • Bootlegs: The New Law and You
  • Cosplay and Working with Cosplay Celebrities

Los Angeles

June 28 – 29, 2017 at The Westin Bonaventure Hotel & Suites

Topics included:
  • How to Get the Most from an Anime Company (When They Can’t Come to Your Con)
  • Masquerade Best Practices
  • Creating Unforgettable Convention Experiences
  • Booking American Guests
  • Effective Use of Social Media to Grow & Maximize Your Convention Audience
  • Adam Sheehan
  • Shoko Otani & Nari Takamura, Warner Bros
  • Peter Tatara, Left Field Media
  • Lance Heiskell
Keynote: Koji Takeuchi

Animation Producer
Former President of Telecom Animation Film Co., Ltd.

KEYNOTE DISCUSSION: The Seisaku-linkai System: A Comittee System for a Project in Japan

Veteran producer Koji Takeuchi gives insight on how anime is produced and explains how the anime production committee system works.