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Japan is not as known for its esports scene as are its neighbors China and Korea, but anime viewers are – in every market surveyed – far more likely to watch esports than those who do not watch anime.

Across markets, many more Anime Viewers watch esports compared to Non-Viewers. In markets including the US, the UK, Germany, and Japan, Anime Viewers are 2x as likely to watch esports as Non-Viewers. Not only do more Anime Viewers watch esports, but on the global level, more support esports and online gaming financially.

As seen in the previous blog post, classic esports genres, like MOBAs, may benefit exceptionally from anime IP, anime-style characters, or animated adaptations that could attract new players, much as League of Legends is doing with the animated series Arcane. Esports juggernauts like League of Legends and Fortnite consistently rise to the top across markets as most-played esports among Anime Viewers.

Top platforms for viewing esports such as YouTube and Facebook show relatively little differentiation between Anime Viewers and Non-Viewers, but more tailored sites such as Twitch are far more popular among Anime Viewers compared to their fellow esports viewers who do not regularly watch anime. China, as is often the case, uses its own set of platforms, led by Bilibli.

How have you noticed streamers, esports organizations, and platforms responding to the anime fandom among many esports viewers? What opportunities remain to be explored?

Japan is not as known for its esports scene as are its neighbors China and Korea, but anime viewers are – in every market surveyed – far more likely to watch esports than those who do not watch anime. Across markets, many more Anime Viewers watch esports compared to Non-Viewers. In markets including the US, the UK, Germany, and Japan, Anime Viewers are 2x as likely to watch esports as Non-Viewers. Not only do more Anime Viewers watch esports, but on

Anime Viewers are core gamers, a passion that is particularly pronounced among (but not limited to) Japanese IPs. The intersection of anime and video games offers powerful opportunities for everything from live event programming to game development. Anime Viewers invest heavily into a beloved hobby that frequently intersects with, and goes beyond, their love of anime. Anime Viewers are far more likely to play video games (Anime Viewers are approximately 1.5x more likely to be weekly PC/Console gamers than Non-Viewers), watch

The “Anime Conventions and COVID-19” survey closed on September 1, 2021, after 5.5 months of successful data collection. This survey, which was created to collect attendees’ thoughts about their involvement in cons during and after Covid-19, yielded over 1,100 valid responses on a variety of topics, including why attendees enjoyed cons, what safety measures they felt necessary post-Covid, and how they felt about the future of cons overall. Data analysis is ongoing by the researchers, Maria Alberto (Ph.D. candidate at the