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Anime Viewers are core gamers, a passion that is particularly pronounced among (but not limited to) Japanese IPs. The intersection of anime and video games offers powerful opportunities for everything from live event programming to game development. Anime Viewers invest heavily into a beloved hobby that frequently intersects with, and goes beyond, their love of anime.

Anime Viewers are far more likely to play video games (Anime Viewers are approximately 1.5x more likely to be weekly PC/Console gamers than Non-Viewers), watch game-related streams/video, and spend more on gaming than Non-Viewers. Anime Viewers play most game genres more than Non-Viewers. But the over-index is especially high for JRPGs, Visual Novels / Dating Sims, Battle Card Games, MOBAs, and Interactive Story games (2-3x more likely to play these genres compared to Non-Viewers).

This will come as little surprise to those familiar with anime’s longstanding “Media Mix” strategy in which beloved characters live across multiple mediums such as both anime and video games. In many ways, these nearly medium agnostic, beloved characters are at the heart of anime’s appeal.

However, there is also a strong overlap among Anime Viewers and game genres that are not so clearly linked to anime – genres such as First-Person Shooters, MOBA games, and Battle Royales. These types of games, all with strong esports scenes, suggest that there are opportunities to compellingly appeal to Anime Viewers beyond anime. In other words, an anime fan convention could serve Anime Viewers with a programming slate that is not exclusively centered around anime-styled video game titles, but that also includes other types of games known to be appealing to this audience.

What has your experience been with the intersection of video games and anime fandom? What are some of the challenges and opportunities that this intersection presents?

Anime Viewers are core gamers, a passion that is particularly pronounced among (but not limited to) Japanese IPs. The intersection of anime and video games offers powerful opportunities for everything from live event programming to game development. Anime Viewers invest heavily into a beloved hobby that frequently intersects with, and goes beyond, their love of anime. Anime Viewers are far more likely to play video games (Anime Viewers are approximately 1.5x more likely to be weekly PC/Console gamers than Non-Viewers), watch

From databases to best-practice guides, we have listed some links to helpful resources for event organizers and industry members. Japan Content Catalog The Japan Content Catalog (JACC®) is a database that consolidates Japanese content rights and contact information from Japan Book Bank, Japan Creator Bank, Anime Chara DB, Japan Film Database, and many more. Through JACC, you can search copyright-related information (the basic data and who to contact) with a search system that integrates databases on movies, television programs, animation, characters,

On August 9, 2021, Sony Pictures Entertainment announced that it had completed its acquisition of Crunchyroll from AT&T through Funimation Global Group LLC. Anime News Network confirmed with Crunchyroll that the acquisition also included VRV, the subscription bundle that includes Crunchyroll as well as several other streaming services, including Cartoon Hangover, Rooster Teeth, and Mondo. While details are still sparse on what the future holds for Crunchyroll and Funimation, a quote from Chairman/CEO of Sony Pictures Entertainment Tony Vinciquerra has many