Don’t _miss

Wire Festival

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam blandit hendrerit faucibus turpis dui.

<We_can_help/>

What are you looking for?

Welcome to Project Anime

Follow us

Thus far in our blog series, we’ve focused on who anime viewers are and we have seen them be a diverse, global audience. And we’ve looked a bit at their anime genre preferences. But what about when they are not watching anime?

For one, anime viewers seem to be music lovers. This may not come as a surprise to AMV fans, but this engagement with music carries implications for music streaming platforms and live events alike.

Looking at their online activity in the US, music streaming platforms such as Spotify or Pandora are far more popular among anime viewers than non-viewers. Spotify is still building out its anime playlists to their fullest potential, having already done the hard work of licensing so many top anime songs to stream on the platform. Spotify sees anime opening and ending tracks crop up in the US Viral Top 50 Chart regularly.

Of course, music streaming platforms like Spotify or Pandora are not the only places where anime viewers over-index. They are also far more likely to be found on Steam or Twitch. In a future blog post, we plan to explore anime viewers as gamers, but Spotify is a great place to find anime viewers and it is also a place where there is a lot of untapped potential.

For event organizers, if a Japanese musical act is coming to perform at your convention—what could you do to circulate a Spotify playlist of the band’s music, to help fans get hyped and anticipate the event? To help them find deep cuts, familiarize themselves with the band’s discography, and enjoy the full-length performance even more? What are ways music streaming platforms could better cater to anime viewers? What other ways could anime viewers’ love of music be leveraged to enhance their experiences as both anime and music fans?

Thus far in our blog series, we’ve focused on who anime viewers are and we have seen them be a diverse, global audience. And we’ve looked a bit at their anime genre preferences. But what about when they are not watching anime? For one, anime viewers seem to be music lovers. This may not come as a surprise to AMV fans, but this engagement with music carries implications for music streaming platforms and live events alike. Looking at their online activity in

A lot of the most popular anime series seem like they can be classified as either Action-Adventure or Sci-Fi shows. Sure enough, Action-Adventure and Sci-Fi are the most-watched genres in the United States, and many other of the 14 markets Interpret surveyed. The broadness of that preference will invariably influence production as the industry seeks to court as many viewers of these popular genres as possible.  But there is a great deal that the other most-watched genres in the United

We are please to welcome Nabil Pervez to Project Anime: Global 2020! He joins as a moderator GG! Buff Your Brand Through Esports alongside panelists John Davidson, Justin Rojas, and Justin Varghese, who will be providing tips on how to seamlessly integrate the esports audience into your company marketing and collaborate with esports brands. GG! Buff Your Brand Through Esports What grabs a gamer’s attention? Esports is one of the fastest growing segments and communities in digital entertainment, and businesses want

We are please to welcome Lauren DeMaio to Project Anime: Global 2020! She joins LeftField Media colleague Peter Tatara (Founder/Event Director, Anime NYC) as well as Paul Birtel (Executive Director, MAGFest) and Emily Hickman (Director of Business Operations, MAGFest) for a conversation about how their events have responded to COVID and new tactics and innovations they've developed to help their events. Helping Your Event Survive and Thrive The key to a long lifespan for any event is the ability to navigate