At Interpret we interview thousands of people from 15 countries each year as part of our Animeasure syndicated tracking and segmentation study. One of the questions we ask each year is, from a list of over 20, which entertainment genres people watch quarterly.
Many genres are pretty stable. Comedy is a genre as old as time – and a genre that does not typically see a lot of growth or contraction among the many folks tuning in for a laugh each week. We saw something similar in our blog post last year.
A more niche genre, like Talk Shows might see more movement. Talk Shows seem to have lost quite a bit of viewership in 2021 compared to 2020.
And, of course, the COVID-19 pandemic means some exceptionally unique movement for certain genres; the massive sports genre saw a massive rebound in 2021 as sporting events return to their regularly scheduled programming (compared to 2020 truncated seasons and canceled events) and fans have more to watch.
Anime saw massive, market-leading growth in 2020 and continued to grow in 2021. Many analysts assumed that anime’s pandemic-era gains would fade away quickly in 2021, but rather than contracting anime continued to grow (even if at a more modest pace). This US growth in anime viewership comes as global revenues eclipsed Japanese domestic anime revenues for the first time in 2020 (global revenue grew even as domestic revenue in Japan contracted slightly in 2020), suggesting that this trend may continue when 2021 revenue numbers are released.
2021’s continued growth in the US (and other international markets) underscores the need to better understand the steady stream of anime viewers who were not watching anime just a couple years ago.
Given anime’s relatively small market share compared to some other fandom categories (e.g., sports fans), there may remain some who are skeptical around its potential to drive engagement, but next month we will take a look at where anime sits in terms of fan priorities. What do you think – is anime a casual, secondary form of entertainment, or does it drive high-engagement among a passionate fanbase that may make it more valuable than its size alone suggests?
Sustaining Momentum: US Anime Viewership Maintains its Massive 2020 Growth
At Interpret we interview thousands of people from 15 countries each year as part of our Animeasure syndicated tracking and segmentation study. One of the questions we ask each year is, from a list of over 20, which entertainment genres people watch quarterly. Many genres are pretty stable. Comedy is a genre as old as time – and a genre that does not typically see a lot of growth or contraction among the many folks tuning in for a laugh each week. We
What Do Anime Fans Do When They’re Not Watching Anime? Anime & Music
Thus far in our blog series, we’ve focused on who anime viewers are and we have seen them be a diverse, global audience. And we’ve looked a bit at their anime genre preferences. But what about when they are not watching anime? For one, anime viewers seem to be music lovers. This may not come as a surprise to AMV fans, but this engagement with music carries implications for music streaming platforms and live events alike. Looking at their online activity in
US Genre Preference: How Anime Meets Needs Not Met by Other Media
A lot of the most popular anime series seem like they can be classified as either Action-Adventure or Sci-Fi shows. Sure enough, Action-Adventure and Sci-Fi are the most-watched genres in the United States, and many other of the 14 markets Interpret surveyed. The broadness of that preference will invariably influence production as the industry seeks to court as many viewers of these popular genres as possible. But there is a great deal that the other most-watched genres in the United
Nabil Pervez (Head Project Manager, AoE Creative) Joins Project Anime: Global 2020
We are please to welcome Nabil Pervez to Project Anime: Global 2020! He joins as a moderator GG! Buff Your Brand Through Esports alongside panelists John Davidson, Justin Rojas, and Justin Varghese, who will be providing tips on how to seamlessly integrate the esports audience into your company marketing and collaborate with esports brands. GG! Buff Your Brand Through Esports What grabs a gamer’s attention? Esports is one of the fastest growing segments and communities in digital entertainment, and businesses want
