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We are pleased to welcome Ben Applegate to Project Anime: Global 2020! He will join Kristen McLean (Director of Business Development, NPD Bookscan) and Dallas Middaugh (Co-Founder/Executive Editor, Mangamo) as they examine data, unpack the power of the fan machine, and discuss new opportunities.

Anime, Manga, and Streaming Video-on-Demand – Unpacking the Power of the Fan Machine

As U.S.-based anime/manga fanbases growing rapidly thanks to video streaming, many entertainment, publishing, and toy companies are looking to leap into the industry. NPD Entertainment’s Industry Analyst Kristen McLean and Nonlinear World’s Anime/Manga expert Dallas Middaugh will be giving a first look at some cutting edge data on how anime and manga are driving fan engagement in the U.S., followed by an open discussion about the growing opportunities for content creators and IP holders in the U.S. market.

About Ben Applegate

Ben Applegate has been working in English-language manga since 2007 as a translator, editor, and publishing professional. In his capacity as director of publishing services at Penguin Random House Publisher Services, he has managed publishing, editorial, and production work for the Kodansha Comics print program since 2015. Prior to that, he was senior editor on the Kodansha Comics team. He lives in Peter Parker’s hometown of Forest Hills, New York, with his wife Winnie and two superb cats.


Project Anime: Global 2020 will take place virtually on November 17-18 and can be attended from anywhere in the world. With a theme of “Evolving with the Events Industry,” the conference will feature two uniquely-curated programming tracks, one geared towards event organizers and another aimed at industry professionals. As the landscape of the industry changes rapidly in response to current events, events and businesses have been compelled to adapt accordingly. This has given rise to new uncharted ventures and opportunities, including virtual/hybrid events and unique digital engagement. Learn more about speakers & panel information by visiting the Project Anime: Global 2020 page.

We are pleased to welcome Ben Applegate to Project Anime: Global 2020! He will join Kristen McLean (Director of Business Development, NPD Bookscan) and Dallas Middaugh (Co-Founder/Executive Editor, Mangamo) as they examine data, unpack the power of the fan machine, and discuss new opportunities. Anime, Manga, and Streaming Video-on-Demand – Unpacking the Power of the Fan Machine As U.S.-based anime/manga fanbases growing rapidly thanks to video streaming, many entertainment, publishing, and toy companies are looking to leap into the industry. NPD Entertainment’s Industry

We are please to welcome Nabil Pervez to Project Anime: Global 2020! He joins as a moderator GG! Buff Your Brand Through Esports alongside panelists John Davidson, Justin Rojas, and Justin Varghese, who will be providing tips on how to seamlessly integrate the esports audience into your company marketing and collaborate with esports brands. GG! Buff Your Brand Through Esports What grabs a gamer’s attention? Esports is one of the fastest growing segments and communities in digital entertainment, and businesses want

We are please to welcome Lauren DeMaio to Project Anime: Global 2020! She joins LeftField Media colleague Peter Tatara (Founder/Event Director, Anime NYC) as well as Paul Birtel (Executive Director, MAGFest) and Emily Hickman (Director of Business Operations, MAGFest) for a conversation about how their events have responded to COVID and new tactics and innovations they've developed to help their events. Helping Your Event Survive and Thrive The key to a long lifespan for any event is the ability to navigate

Creating evergreen, engaging content for your fanbase can be complex and time-consuming, but it can also be simple—as simple as gathering fan stories and interactions and presenting them back to the community. In a time where it's extremely important for companies to have a solid digital footprint and strong connection to their community, Jessica Merriman from MomoCon, Marshall Wright from Funimation, and Mary Franklin from Crunchyroll share about the successful tactics and content they've developed from fan engagement. Transforming Fan