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About The Speaker

Marshall Wright

A customer-centric marketing leader, Marshall heads up the Audience Development team at Funimation where his team works passionately to celebrate the diversity of the global anime community through dank anime memes. Marshall knows how to define a big-picture vision and roadmap to reach a desired outcome, and then deliver know-how to make the vision a reality. The result is a track record managing complex solutions that enable personalized, omnichannel, direct-to-consumer digital marketing programs through organizational transformation and change management. At the daily frontlines of fan interaction, Marshall has built and managed an international team of social media experts that has built a global social footprint exceeding 35MM fans and followers. Before joining Funimation, he led digital and social brand strategy teams at Capital One. He began his career before social media was a ‘thing’ working in broadcast television at Tribune Entertainment creating digital experiences and building online communities for devoted Sci-Fi and Fantasy fans. From there, Marshall transitioned to agency life where he spent over a decade developing the Connections practice - a core capability designed to deliver results-focused solutions utilizing brand storytelling across owned, earned, and paid media. You can find him on LinkedIn and Twitter @marshallwright.