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John McCallum

John McCallum is a Research Manager at Interpret, a global insights firm laser-focused on helping media, entertainment, and technology clients make informed decisions. John’s work focuses on Japanese video games and entertainment. He also guides clients in bringing their products to Japan, making him well-versed in working with stakeholders from both sides of the Pacific. Since joining the Interpret team, John has been key in helping to expand the company’s work in Japan, market segmentation, and brand tracking. John holds a BA in Social Studies from Harvard University.