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About The Speaker

Berenice Palacios

Berenice Palacios is the Director of Sales of The Novo at L.A. Live, overseeing all of the event rentals and bookings, working closely with all types of clients. Berenice started working at The Novo in 2009 when it was still Club Nokia on their part-time guest services team while in college. She worked her way up to becoming the Guest Services Supervisor shortly before being promoted to their VIP Sales Manager in 2012, which handled all of the VIP Room rentals and bookings. Her experience working on their operations teams has been beneficial and very valuable to her and clients when it comes to working on their events. Berenice briefly moved to The Fonda Theatre as the Director of Sales before coming back to The Novo in 2017, where she continues to work closely with her team and clients to ensure their events run as smoothly as possible and exceed their client’s expectations.