Case Study: DoKomi 2020’s Success Amidst the Pandemic
With the events industry upended by COVID-19, some believe that events will never return to what it looked like prior to March 2020, while others are optimistic that it will, given enough time. While no one can predict the future, it is widely accepted that in the short-term, events must adjust and adapt in order to safely and responsibly take place.
Andreas Degen, the co-founder of Germany’s largest anime convention, DoKomi, joined Project Anime: Global 2020 to talk about his experience planning an event in September 2020.
Degen provided context for the decision to hold an event, citing a desire to support the community and secure long-term survivability. Other key factors included the infection rate along with feedback from the venue and government officials. In order to successfully hold an event, DoKomi worked with their venue to develop an infection protection concept that included event layout changes, mask requirements, active line management, and contact tracing.
Even with careful planning and a dedication to safety, Degen commented on the emotional toll of receiving harsh criticisms from skeptics. He observed that COVID19 is a particularly divisive and emotional topic, intertwined with politics and media. All this contributed to the stresses of planning and required much endurance from the team.
In the end, the extra attention and additional costs associated with taking all the necessary precautions made DoKomi worth the effort for the sake of the community.
Watch the full DoKomi case study on VOD to learn more. All Project Anime: Global 2020 content is available online to registered attendees until December 11.
Making Virtual Events Viable with Japan Weekend, Otakuthon, and HomeCon
The sudden and unprecedented closure of all physical events worldwide turned the events industry upside-down. With fans still seeking content and community, event organizers have leapt into the realm of virtual events in hopes of developing a digital proxy for the traditional convention, or at least something that will tide fans over for the time being.
Moderator Christopher Macdonald (CEO / Publisher, Anime New Network) joined three experienced event organizers who have tried their hand at virtual events: Amanda Arrizza (President, Otakuthon), Justin Rojas (Co-Founder / Executive Producer, HomeCon), and Samuel J. González (Content Manager, Japan Weekend). Each event representative cited similar goals and purposes, recognized a longing for interaction and community, and sought to present an engaging experience digitally. “Our goal was to create an online version of the event that embodied as many aspects of the regular event as possible,” said Arrizza.
The panelists revealed similar experiences when approaching the financial viability of their first virtual event. Both Arrizza and González mentioned a focus on quality over quantity of viewers. With new production and platform expenses to consider, there was no way to accurately anticipate viewership and registration until the event had taken place.
In spite of the newness of it all, all three events were received positively by fans, and each representative also affirmed the viability of eventually combining the physical and virtual formats into a hybrid event. Although the future of the events industry may look uncertain, event organizers never stop innovating solutions and searching for opportunities to bring fans and industry members together. In closing, Macdonald remarked, “I really hope that the community of convention organizers and new virtual convention organizers come together, talk to each other, and help people come up with new answers.”
Hear more details from the virtual events of Otakuthon, Japan Weekend, and HomeCon in their panel, now available on VOD to registered attendees until December 11.
All sessions from Project Anime: Global 2020 will be available on-demand through December 11. Register before November 27 for VOD-only access to all panels.
For event updates and industry news, please subscribe to our newsletter.
Project Anime: Global 2020 Event Track Highlights
Case Study: DoKomi 2020’s Success Amidst the Pandemic With the events industry upended by COVID-19, some believe that events will never return to what it looked like prior to March 2020, while others are optimistic that it will, given enough time. While no one can predict the future, it is widely accepted that in the short-term, events must adjust and adapt in order to safely and responsibly take place. Andreas Degen, the co-founder of Germany’s largest anime convention, DoKomi, joined Project Anime:
Project Anime: Global 2020 Business Track Highlights
Examining the Data, Growth, and Future of the Manga Industry “Print books are very much alive,” proclaimed McLean (Executive Director/Industry Analyst at The NPD Group) during her panel at Project Anime: Global 2020. Drawing from NPD Bookscan, Pubtrack Digital, and Bookscan License Reporting datasets, McLean shared U.S. manga market data prepared exclusively for Project Anime: Global 2020. While 2020 is not over yet, it is projected to be the best year ever for the book industry. Joined by Ben Applegate (Director of
An Intro to Influencer Marketing with Tasty Design Studio
Influencer Marketing is an organic way to extend your brand into new audiences and forge strong communities. Learn how partner with influencers that broaden and build your brand from Tasty Design Studio's Joanna Metoki and independent artist/influencer Crisalys. Extending Your Reach with Influencer Marketing Influencer marketing has skyrocketed in popularity in recent years, a marketing tactic comprised of both the persuasiveness of celebrity endorsement with the organic feel of social media. But what exactly goes into an influencer partnership, and how can
Stephanie Guzzardo (Influencer Marketing Manager, Twitch) Joins Project Anime: Global 2020
We are pleased to welcome Stephanie Guzzardo to Project Anime: Global 2020! She joins Charlene Ingram (Crunchyroll Hime's Cosplay Cup) and Kirilee Cosplay (#ScripEpicChallenge) for From Stage to Screen - Capturing the Cosplay Contest Experience, where they'll be identifying ways to translate cosplay experiences into a virtual format. From Stage to Screen - Capturing the Cosplay Contest Experience As organizers begin to explore the realm of virtual events, they’ve also been challenged to find a way to virtually preserve the cosplay